Technology has revolutionised the way that we do business, but not every industry has advanced at the same rate. Some companies are still using outdated systems and methods to process orders, manage stock and communicate information.
One business partnership identified a need for technological advancement in the industry. Frustrated by the outdated processes in Britain’s 21st century fulfilment houses, they went ahead and created the technology and systems themselves, and now run a successful fulfilment business.
James and James is a company run by James Hyde and James Strachan, 2 graduates from Cambridge University who started their careers working for a local entrepreneur. Having been set the task of finding a fulfilment company that would offer full online integration with the clients’ ordering system, they decided that the only way to obtain the flexibility they required was to create it themselves.
“We were almost in disbelief. How could an industry this large be run off such outdated systems? Why had no one bothered to invest?” said James Hyde, Operations Director, often seen zooming around the warehouse on his electric scooter.
That was back in 2008 and in 2010 James and James was born. The name reflects the fact that the company is as much about the people as it is the process (though they disagree about who is the first James).
James and James offer a fulfilment solution to online businesses, which allows companies to concentrate on sales and marketing, while someone else manages order processing. James’ (Strachan) advanced technology allows companies to witness real-time order processing, with live reporting. Clients can login and view an order from purchase right through to delivery and even to see who signed for it – all updated as it happens.
The system’s database holds and displays every last detail of the fulfilment process, from images of every product and case, through to the operator who last touched it. This gives clients a competitive advantage when it comes to stock control, customer service and, essentially, their reputation.
The program integrates fully with online shopping carts, so the order is sent straight to the warehouse as soon as the customer clicks the submit button.
Upscaling your company’s technical abilities helps you to automate processes, track orders, more easily maintain your customer databases and communicate better, saving time and money. It also improves the experience for your customers, as orders can be processed more quickly and errors are avoided.
Between 2011 and 2012, James and James managed to triple their business. Sometimes you have to break out of the mould in order to make your business stand out. By improving the technology of existing systems and completely rethinking the way that fulfilment companies work, James and James have gained an edge over their competitors.
“We’re not just another fulfilment company – it’s a different way of thinking.” said James Strachan, Technical Director. “Clients are buying into that difference.”
Note to readers: James and James, formerly named Six Works Ltd, is an eCommerce and order fulfilment warehouse offering accurate and fast same day despatch of online orders. They warehouse, pick, pack and despatch goods to customers on behalf of retailers, who are able to track their progress in real-time online. Orders are automatically retrieved by a multi-channel eCommerce fulfilment system via secure cloud servers.