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Redesigning the Paper Free Billing Brand

With the freshly re-written invoice engine, and the completely updated interface, the old logo used on Paper Free Billing was beginning to look a little bit dated, so we took the oppotunity to have the old design freshened up.

Selecting a designer was a fairly trouble free task, I had seen some of Mark’s (from Eagle Imagery) in use and really liked the clean style that a lot of his designs displayed, so I got in contact with him. I also (as a price check) looked towards the crowd sourced solutions, but for price, and actually working with a proper designer, it was a no brainer to choose Mark.

It was a fairly simple process dealing with Eagle Imagery, they emailed a comprehensive questionairre establishing the aims and goals of Paper Free Billing (PFB), to allow them to truely understand what it was we were looking for in a logo.
After some discussion, it was decided that instead of a complete re-design, it made sense to just redesign the existing logo, continuing to use the ‘Green Leaf’ motif, which symbolises the ‘Green’ aspect of using Paper Free Billing, sending invoices electronically is much much more efficient and good for the environment than printing and mailing, this is a nice benefit that we want to convey in our branding.

There are several parts to this re-branding exercise, the main Paper Free Billing website header, the PFB company logo which is used on sample invoices (you’ll see it if you click to send a sample invoice) as well as smaller versions of the above images for use as forum avatars, gravatars, branding for the twitter account (follow us here by the way) and for use on printed materials that we send out to prospective clients.

The actual designing of the logo’s, once understood by Mark, was an iterative process. I have a feeling that there was a lot more going on behind the scenes than I realised.
First of all I received a few initial idea’s and was advised by Mark that we can largely ignore colours and fonts for now and concentrate on style and feel of each of the designs themselves. This is harder that you might at first imagine!

Now the hard work is done, the process of actually rolling out these logo’s across the internet begins, hopefully in a week or so the Paper Free Billing site in the UK will be completely up to date and consistant in it’s branding, maybe even with a little spruce up of the page design.

Here are the finished articles! Hope you like them as much as we do!


Many thanks again to Mark at Eagle Imagery, if you have any logo needs, then I would not hesitate to contact him.

I’m awaiting commentary from Mark for this blog post, and will update it when he sends me his behind the scenes thoughts! Don’t forget to subscribe to this blog if you’d be interested in getting the update.

About the author: Paper Free Invoices started out as a small blog for my invoicing software business Paper Free Billing but has morphed into something much more useful. I’ve really enjoyed reading the guest articles and speaking with guest publishers so much so I’m always looking for talented bloggers to contribute. If you have any questions or feedback on this article, please find your voice in the comment section, we will try to answer every genuine comment!

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