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Here’s How Much A Unique Visitor Is Worth

Interesting article over at http://www.businessinsider.com/chart-of-the-day-revenue-per-unique-visitor-2010-3 business insider about how much value each unique visitor has.

The chart below illustrates the value of a unique for several different types of web properties. Not surprisingly, Google’s uniques (search) are the most valuable: $18 of revenue per monthly unique per year.  Facebook’s uniques (social networking), meanwhile, are worth a paltry $3.50.  Twitter’s uniques are worth almost nothing.

Read more: http://www.businessinsider.com/chart-of-the-day-revenue-per-unique-visitor-2010-3#ixzz0rNAxfh1C

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