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Results of the five second testing indicated a reasonable amount of visitors were unable to say what information block was required and what was optional, a very simple fix, added some handy ‘handwritten’ hints and arrows above the appropriate blocks to aid visitor confidence.

I’ll be split testing the two versions (i.e. with the hand written hints, and with just the old regular headings) to see which increases conversions.

About the author: Paper Free Invoices started out as a small blog for my invoicing software business Paper Free Billing but has morphed into something much more useful. I’ve really enjoyed reading the guest articles and speaking with guest publishers so much so I’m always looking for talented bloggers to contribute. If you have any questions or feedback on this article, please find your voice in the comment section, we will try to answer every genuine comment!

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