If you have a list of people that have contacted your business in the past but haven’t yet done business with you then I’m going to show you how you can start turning some of those people into extra cash right now.
Unconverted Leads Aren’t Dead Leads
There’s a big mistake that a lot of us make (I’ve made this mistake too, I think we all have) in assuming that if someone isn’t ready to do business with us right now, then they’re not a good prospect and they’ll contact us again when they’re ready.
However, I’m here to tell you that if you’re not regularly keeping in touch with your prospects even if you know they’re not ready to do business with you right now, then the old axiom, “out of sight, out of mind” comes into play.
Most people have such busy lives that they can’t even remember what they wore yesterday or what they ate for dinner a couple days ago.
Do you really think they’re going to remember who you are if they’ve only briefly talked to you for a few minutes several months ago?
Sure, a few might but the majority will not and many of those people will just go searching for businesses like yours online and maybe they’ll find you again, but many probably won’t and you’ll have lost out on the sale.
You Could Be Losing up to 85% of your Potential Customers by Not Following up Enough!
While statistics vary by industry, when combined and across all industries, of the people who inquire about a product or service, 50% of those people ultimately end up buying said product or service within 18 months.
However, and pay very close attention here because this next little morsel of information could make or break you, only 15% of those who do buy do so within the first 90 days.
That means 85% of people are going to buy more than three months from now and some will take more than a year before they buy.
Want even more proof that you should focus on the 85% of people who are going to buy later. That 85% of people are less price sensitive than the 15% of people who are ready to do business now.
How to Convert the Unconverted
So back to that list of people you already have that hasn’t done business with you yet.
The easiest way is to use marketing genius, Dean Jackson’s, Amazing 9 Word Email That Revives Dead Leads.
Here’s how I use it in my web design business:
Were you still interested in getting a website for your business?
Note: I use the name of the business when I know it.
But that’s seriously all you need to do to get the ball rolling again.
However, you could also invite them to a class, seminar, teleseminar, or go all Godfather on them and “make them an offer they can’t refuse.”
The important takeaway here is that you need to open the lines of communication again.
Now go dust off some of those old leads sitting in your desk drawer, scour your email for people who fell through the cracks, and start mining that gold.