The reputation of your company will make or break your business success. A poor reputation, justified or not, can lead to a lack of new customers and a detrimental dip in profits. Building the reputation you feel you deserve doesn’t require masses of financial investment, but time and effort is key to keeping the status of your business a positive one. Read on for tips on just how best to concentrate your efforts in an attempt to boost your business reputation immediately:
Make customers a priority
Businesses with the best reputations know what their customers want. They should always be the number one priority; after all, without the customer you don’t have a business at all. Remind your employees of this, your customers are the ones paying their wages. The easiest way to make your customer a priority is to put yourself in their shoes; think about what they really want from your service or products. How do they want to feel when they interact with you? If you can get this right, your customers will be your advocates – helping to build your business reputation with little effort.
Invest in your staff
Alongside your customers, your employees are the most important component of your company – however big or small. If your staff don’t feel motivated to do their job properly, your business reputation is sure to be lacking. Treasure your staff and they will work with passion. Passion that translates into happy customers and increased profits. Showing your staff that they are valued is as simple as giving verbal praise when a job is done well or investing in efficient training.
Keep an ear out
The only way to really improve your business reputation is to be constantly managing it. Keep on the lookout for both positive and negative reviews, online and off, and listen to customer feedback so you can adjust your business practices and policies as required – flexibility throughout your organisation is key. When it comes to business critiques, sometimes we don’t like what we hear. We all have different visions of how business should be run, but if your practices are not working for your customers, you either need to target a new audience or adapt to fit those who are paying for your goods and services.
Listen to feedback
If your reputation is lacking, it’s important that you take the time to get to really understand where you need to improve. Online reviews may be a starting point, but more in depth customer feedback can provide detailed insight into why you are not respected as highly as you could be.
Put your business forward
Alongside customer opinion, reputation can be improved through recognition from other established brands. Awards are a brilliant way to get this recognition but what many companies don’t realise is that they can put themselves forward for entry. You don’t need to wait to be nominated. Just being shortlisted for prestigious awards can boost your reputation and show potential customers that you are well regarded in your field.
If you know of any other ways to increase your business repution then please feel free to leave a comment below. Like we mentioned in the article, listening to feedback is vital (even if you are a sole trader or a large multinational corporation) to help you keep on improving.