If organization isn’t your strong suit, you could be unknowingly doing you business a disservice. Think about the last time you visited the office of someone you thought about doing business with. If it were a mess with things all over the place wouldn’t you be a bit skeptical about how organized they would be with your business? Here are some tips for helping your business look more professional.
1) Stay Organized
No matter how much professional work comes out of your business, nobody will believe it when the place looks like a pigsty. As we all know, presentation means a lot in the workplace. Failure to dress appropriately and clean up well could completely ruin an excellent job interview. The same goes for the office. When your place of business appears unorganized and unmaintained, nobody will want to go there in the first place. Customers who do decide to walk through the front doors will likely never return. First impressions are a big deal in the business world so make yours a good one and you will have a much greater of chance of drawing back a few familiar faces.
2) Simplicity is Beauty
A professional setting should appear professional. But what does that really mean? To start off, you should only purchase the essential equipment and furnishings for your type of business. If you run your business out of a simple office, some necessary items might include a desk, office chair, laptop computer, printer, and some extra seating for your customers. You would not want to decorate with a poster of your favorite rock band on the wall or a stuffed moose head plaque from your latest hunting adventure. This is not to say that it is wrong to add a bit of decoration to accentuate the environment. Choose appropriate furnishings for your specific type of workplace, and do not over-personalize.
3) Color Schemes
Depending on your type of business, certain color schemes will either make it pop or flop. As unfortunate as it may be, there are already accepted societal norms for how certain things should be. Just like with business attire, a professional office space should be clean and sophisticated. To enhance an office space, stick to neutrals. Colors such as white, black, and any shade in between are classic hues. White and black are probably the most elegant colors of all. They are commonly associated with the suit and dress shirt or tuxedo. Bright and flashy colors are usually inappropriate for a professional office space, but those colors might work well for other businesses such as a restaurant or tattoo parlor.
4) Good Use of Space
The arrangement of all items means everything to the overall ambiance of a business. Poor arrangement can negatively affect the way customers feel about the place. For example, furniture located too closely to the main entrance can block the natural flow of traffic, making the location seem uninviting. A place that is over-stuffed or cluttered will also drive customers away. It is necessary to keep things neat and tidy in every corner of the space. It might be a good idea to turn to an interior designer to help you make optimal use of your space.
Good lighting can really transform a space into a completely different one. Using the proper lighting is essential to giving your place of business the finished look that it requires. A location that is perfect in every way but has poor lighting can appear abandoned and frightening. Lack of lighting, whether natural or not, will ruin the space because everything else will remain hidden. Even if they exist, nobody will be able to see the great furniture, excellent layout, and beautiful furnishings. Although most business owners focus their attention on artificial lighting, putting thought into natural lighting can also add a lot to the overall look and feel of a place. The direction which the light enters the building and how much it floods the area are two important aspects to consider.
6) Display Noteworthy Awards
It is acceptable to decorate your walls with certifications, awards, and other forms of public recognition. This can show your customers that you are dedicated to your business and that you are serious about your work. Professional certifications add more legitimacy to your business and they are things that knowledgeable customers tend to look for. Just remember not to overdo the display of awards as this can seem a bit tacky. Walls covered in insignificant plaques can send out the message that you are trying too hard, and this usually gives the customer a bad overall impression.
Liza is a blogger who practices what she preaches when it comes to organizing her business. She conducts her daily writing from her computer workstation and believes organization is the key to success!